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Advertising to children on TV content, impact, and regulation by Barrie Gunter

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Published by Lawrence Erlbaum in Mahwah, N.J .
Written in English

Subjects:

  • Television advertising and children,
  • Advertising and children

Book details:

Edition Notes

Includes bibliographical references (p. 171-195) and indexes.

StatementBarrie Gunter, Caroline Oates, and Mark Blades.
ContributionsOates, Caroline., Blades, Mark.
Classifications
LC ClassificationsHQ784.T4 G858 2004
The Physical Object
Paginationix, 209 p. ;
Number of Pages209
ID Numbers
Open LibraryOL15565779M
ISBN 100805844880
LC Control Number2004043266
OCLC/WorldCa54775814

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"Overall, Advertising to Children on TV provides a solid overview of the topic area and a good synthesis of previous research in a well-written volume. The authors are able to take a more international approach to this heavily studied topic, which increases its applicability and value as a concise look at one of the staples of television content.   DOI link for Advertising to Children on TV. Advertising to Children on TV book. Content, Impact, and Regulation. By Barrie Gunter, Caroline Oates, Mark Blades. Edition 1st Edition. First Published eBook Published 22 September Pub. location New York. Imprint by: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. Advertising to Children on TV: Context, Impact, and Regulation Barrie Gunter Concern is growing about the effectiveness of television advertising regulation in the light of .

"Children's responses to advertising on TV and other media have been widely researched over the years, but no book devoted to the subject has appeared since These three authors have taken up the task by presenting a discussion of all the issues that surround regulating and protecting children from advertising, which they are not. DOI link for Advertising to Children on TV. Advertising to Children on TV book. Content, Impact, and Regulation. By Barrie Gunter, Caroline Oates, Mark Blades. Edition 1st Edition. First Published eBook Published 22 September Pub. location New York. Imprint : Barrie Gunter, Caroline Oates, Mark Blades.   Buy Advertising To Children On Tv: Context, Impact, and Regulation 1 by Gunter, Barrie (ISBN: ) from Amazon's Book Store. Everyday low Author: Barrie Gunter. Television. Children and adolescents view 00 ads per year on TV alone. 13 This occurs despite the fact that the Children's Television Act of (Pub L No. –) limits advertising on children's programming to minutes/hour on weekends and 12 minutes/hour on weekdays. However, much of children's viewing occurs during prime time, which features nearly 16 minutes/hour of.

Other concerns relate to the content of advertising, for example, the negative effects that advertising unhealthy food products can have on children's diet and well-being (Dixon, Scully, Wakefield. Read the full-text online edition of Advertising to Children on TV: Content, Impact, and Regulation (). Home» Browse» Books» Book details, Advertising to Children on TV: Content, Impact. Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite and cable formats and these will soon move into digital transmission. Mobile telephone and internet availability to children offers opportunities for greater commercialization through. The average young person growing up in the United States sees anywhere from 13 to 30 advertisements on television each year. 1 However, these figures do not include the marketing content online, in print, at the movies, in video games, or at school. It is important to note that advertising and marketing can serve a useful purpose for children.